Google 315 Hudson
2018
Client
Google (Alphabet Inc.)
Project Overview
Google 315 is a coworking and business hub in the heart of New York City. Across three distinct spaces, I designed interactive environments that merged art, technology, and storytelling, positioning Google as a forward-thinking innovation leader while energizing the people who work and convene there daily.
01 ABOUT
The Project
01
Problem
Making a workplace feel alive while simultaneously communicating Google’s enterprise depth to business partners required more than surface-level design. The experiences needed to resonate with two distinct audiences, sustain engagement over time, and translate the breadth of Google’s software ecosystem into something that felt relevant, memorable, and worth returning to.
02
Outcome
The solution lived in the intersection of environment and interaction. Each space was designed as its own experiential moment, part installation, part narrative. Touchpoints rewarded curiosity, repeated content felt discovered rather than recycled, and technology was woven into the architecture rather than placed on top of it. The result was a set of immersive environments that made Google’s innovation feel tangible and human.
02 8-BIT TAXI RACERS
Playing the City
8-Bit Taxi Racer drew on Google’s history with gaming culture and the irreverent spirit of Google Doodles to turn the lobby into a playable moment. A three-dimensional map of downtown New York, built from wood and moss, became the game board. Pixel-style taxis raced through the city collecting power-ups before arriving at 315 Hudson, grounding the experience in place. Designed from concept through final installation, the piece balanced nostalgia and novelty in a way that felt native to the space.
03 COLOR PALETTE GALLERY
Where Color Becomes Connection
Color Palette Gallery used Google AI and color-sensing cameras to read the clothing of nearby visitors, then surfaced matching artwork from Google’s vast art database into a floating field of digital imagery. When two users moved toward each other, the system blended their palettes, creating a shared visual moment unique to that interaction. An original concept developed through high-fidelity mockups, it explored how ambient technology can turn everyday presence into something personal, collective, and quietly poetic.
04 DIGITAL NATURE WALL
Nature, Rendered
The Digital Nature Wall pulled cinematic footage from Google’s media library across three large screens in the rear lobby, transforming the space into a meditative threshold. Programmatic pixel overlays drifted across the visuals in evolving patterns, sitting between abstraction and representation. The experience framed a quiet question about how technology observes, interprets, and is shaped by the natural world. An original concept taken through high-fidelity mockups, it was designed to offer stillness inside a space built around energy and motion.
