I redesigned the Driveway FAQ experience, balancing clarity with usability while improving navigation, surfacing critical answers faster, and empowering users to confidently resolve issues on their own without relying on support.
I played a key role in redesigning the Driveway homepage, shaping the top of the funnel by driving traffic, building trust, and engaging new users through clear value propositions, strong calls to action, and an intuitive page hierarchy.
Driveway Guides & Tips positioned Driveway as a thought leader and SEO driver, supported by a clear user experience with strong navigation, thoughtful page hierarchy, and iterative refinement.
Salesforce Data Cafe transformed complex CRM capabilities into an interactive, scenario-driven experience that engaged enterprise and SMB audiences alike, clearly demonstrating real-world value.
Designed interactive experiences across three spaces in Google’s NYC coworking hub, blending art, storytelling, and technology to energize workers and showcase Google’s software ecosystem to business partners in immersive, memorable ways.
Designed an interactive AR experience for Verizon, transforming complex smart city solutions into intuitive, user-led narratives that engaged business partners through immersive storytelling and dynamic 3D interaction.
The Energy Stream is an interactive table for up to eight people. Featuring over two hundred stories, it connects the energy sector and drives everything from recruitment to business growth.
I crafted the visual identity for Azimuth Clothing, blending illustration and systems thinking to reflect artisan craftsmanship and outdoor spirit through cohesive, richly textured brand design.
I promoted Wolf Parade’s under-the-radar Seattle show, creating a poster that drew new listeners, packed the theater, and pushed my illustration skills while leveling up my toolkit and delivering high-impact, collectible design.
Verizon partnered with Downstream to create a striking visual pattern showcasing the evolution of technology And entertainment across walls And digital displays.